Property Leads

    This role will be directly working for Property Leads, a start-up lead generation and data company in the real estate industry. We are seeking a highly motivated and experienced Video Ads Producer to lead and expand our brand messaging, especially for video based ads. In this role, you will focus on developing content strategies that engage our target audience and drive lead generation goals. This role is perfect for a content strategist and creator who excels at building engaging content across various channels.

    With our small team of 16 and start-up culture, this role is demanding in terms of time and attentiveness (far more than a traditional 9-5 job). You will thrive on crafting innovative ad concepts, optimizing creative performance, and want to transition that skillset to helping real estate investors improve lead flow. This role will report directly to the Director of Paid Media and you will have a significant amount of influence and visibility in how our paid media campaigns are operated.

    If you’re interested in this role please provide a link to a portfolio of your past work.

    RESPONSIBILITIES:

    • Experience writing, editing, and creating engaging organic and paid media content across a variety of platforms
    • Work directly with hired actors and UGC creators to ensure content is relatable and compelling
    • Understand the best practices of social trends, hooks, pacing, structure, music, and graphic needs to produce compelling content
    • Edit videos for a polished, professional finish—proficiency with video editing software is a significant plus
    • Strong understanding of video storytelling, audience targeting, and ad performance metrics.
    • Maintain creative library to be able to repurpose content across multiple platforms
    • Research industry trends and competitor campaigns to stay ahead of advertising best practices

    QUALIFICATIONS:

    • Minimum 3 years of experience in content creation or related roles, with a strong focus on YouTube, Facebook, Instagram and TikTok
    • Proficiency in video editing software, image/graphic editing tools, writing scripts & shots lists with a strong portfolio showcasing previous work across various channels
    • Strong understanding of video storytelling, audience targeting, and ad performance metrics
    • Creative thinker with the ability to develop fresh and engaging content ideas
    • Ability to analyze data and use insights to refine content strategies
    • Ability to work independently, manage multiple projects and lead initiatives in a fast-paced environment, ensuring nothing slips through the cracks
    • College degree in Marketing, Business, Communication or a related field or equivalent practical experience
    • Fluency in English, both written and spoken, and the ability to work remotely with a solid internet connection are essential for this role
    • Bonus points for experience with generating leads in the real estate space, email or direct mail marketing strategies, hiring/directing actors, media buying, and/or using ChatGPT or other AI tools to create unique images/videos/copy

    BENEFITS:

    • Competitive compensation
    • Unlimited PTO Policy which starts on Day 1
    • Paid sick leave in addition to unlimited PTO
    • Remote work/work from anywhere policy
    • A vibrant company culture that values collaboration, innovation and growth

    %FOOTER_POWERED_BY%breezy